We are seeking a Marketing Associate to support
Workforce Africa’s growth, brand visibility, and client acquisition efforts.
This is a hands-on execution role for someone who is creative,
digital-first, resilient, and eager to learn.
The Marketing Associate will be responsible for content
creation, social media management, campaign execution, and basic analytics.
The ideal candidate is gritty, driven, and willing to endure the pressure of
deadlines while building campaigns that deliver tangible results for sales
and recruitment.
Key Responsibilities
1. Digital Marketing & Content Creation (45%)
- Actively
manage LinkedIn, TikTok, and Instagram accounts (daily posts,
engagement, campaigns).
- Use AI
tools (ChatGPT, Canva, CapCut, Midjourney, etc.) to design posters,
graphics, and short videos.
- Create
at least 3–5 original posts per week tailored to clients,
candidates, and internal branding.
- Design
creative materials such as event posters, recruitment campaigns, and
client-facing decks.
2. Campaign Execution (25%)
- Support
in planning and executing employer branding and recruitment campaigns.
- Run email
campaigns and social media ads under supervision.
- Collaborate
with the sales team to ensure marketing drives warm leads.
3. Analytics & Reporting (15%)
- Track
performance of posts and campaigns (reach, impressions, engagement).
- Share weekly
marketing reports on growth and engagement.
- Suggest
optimizations based on performance data.
4. Cross-Department Support (15%)
- Support
HR with internal branding campaigns (employee engagement posts, culture
content).
- Collaborate
with recruiters on candidate-facing branding.
- Assist
leadership in preparing presentations, proposals, and event materials.
Qualifications & Experience
- Diploma
or Bachelor’s in Marketing, Communications, or related field (preferred,
not mandatory if creative portfolio is strong).
- 2+
years of experience in marketing, social media, or content creation.
- Must
have active LinkedIn, TikTok, and Instagram profiles (required).
- Strong
skills in Canva, CapCut, or Adobe Creative Suite.
- Familiarity
with social media analytics, ads, and growth strategies.
- Portfolio
of creative work (posters, reels, videos, campaigns) is a plus.
Key Skills & Attributes
- Grit
& Drive: Self-starter, willing to push through challenges.
- Endurance:
Able to handle fast-paced deadlines and campaign cycles.
- Creativity
and visual storytelling skills.
- Strong
written and verbal communication.
- Eagerness
to learn digital tools and marketing automation.